 Joelle Steele teaches Saturday workshops at colleges throughout the South Puget Sound.
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CLASSESBelow is a list of all my extended ed classes followed by a list of the class descriptions. They are all one-day classes held on Saturdays from 9am to 4pm (a few are 9am to 1pm or 9am to 3pm only) and include PowerPoint presentations and a detailed outline/handout. I leave plenty of time for discussion and for getting your questions answered. Bring along anything about which you have questions or want input from me and/or your fellow students. Please visit the appropriate college, usually Pierce College (Puyallup campus), South Puget Sound Community College (Mottman Main Campus), or Centralia College for information on fees, classroom locations, and how to register. SPRING 2013 SCHEDULEAPR 6 - Make A Living As A Writer APR 13 - Researching & Writing Your Family History & Memoirs APR 20 - Prevent & Solve Your Gardening Problems APR 27 - Prevent & Solve Your Gardening Problems MAY 4 - Intro to Web Site Development for Small Business (one-day) MAY 11 - Intro to Web Site Development for Small Business (one-day) MAY 18 - Down & Dirty Gardening Solutions (Prevent & Solve Your Gardening Problems MAY 25 - Researching & Writing Your Family History & Memoirs JUN 1 - Make Money with Arts & Crafts (Make Your Living As An Artist) JUN 8 - Make A Living As A Writer Advertising Design for Small Business. Covers basic ad design for print and online use, including everything from logos, font selection, psychology of color, writing headlines, ad placement, brochures, business cards, and more. Instructor has more than 30 years of advertising and marketing design experience, so bring along anything about which you have questions. PowerPoint presentation and detailed outline. Down and Dirty Gardening Solutions (Prevent and Solve Your Gardening Problems). Learn how to design or revamp your landscape, select the right plants, plant them correctly, and maintain them for optimum health and growth. Covered topics include: watering, fertilizing, managing pests and diseases, lawn problems, growth/non-growth, pruning, weeds, and using and maintaining tools. The instructor, a recently retired landscape designer, is the author of several gardening books and more than 400 articles. PowerPoint presentation and detailed outline. Plenty of time to get your questions answered. Holistic Cat. This class is about the ins and outs of taking care of your cat in a holistic and natural way but also knowing when it's time to consult a veterinarian. Covered are preventative measures, indoor vs. outdoor cats, common diseases and disorders, eliminating fleas, behavioral problems, household hazards, doing your own cat exams at home, grooming cats, nutrition and feeding, symptoms of illness and injury, alternatives to prescription medications, supplements, and geriatric issues. The instructor is the author of more than 50 published articles on cats and cat care, and is also the author of "Cooking for Fluffy-Healthy Home-Made Feline Diets." She grew up in a multiple-cat household, has always had cats, and for many years provided emergency care for strays and cats of low-income owners in southern California. PowerPoint presentation and detailed outline. Make Money With Arts & Crafts (Make Your Living As An Artist). Covers the artist's investments in knowledge, tools of the trade, software, Internet access, and a space to work; finding, evaluating, and contacting markets for selling arts and crafts; what galleries and buyers want; working with artist's agents and galleries; business licensing and sales taxes; royalties and licensing fees; establishing fees and pricing; contractual agreements; copyright laws; derivative works and plagiarism; publishing rights; flexibility and fluency in creative projects; keeping the creative works flowing at all times and handling creative blocks; marketing your own works via the Internet; selling at arts/crafts shows; and more. Instructor has been making her living as an artist, designer, photographer, and crafter since 1973, so bring along anything about which you have questions or want input. PowerPoint presentation and detailed outline. Make Your Living As A Writer & Self-Publishing. Covers an overview of how the publishing industry works and what it takes to be a writer in terms of knowledge, skills, tools of the trade, and personality. Explains how to evaluate the writing markets; insights into what editors, publishers, and clients want; developing specialties; marketing, query letters, and avoiding "sales slumps"; submitting manuscripts; advances, royalties, and getting paid; contracts and rights; research, interviewing, fact-checking, and more. Also included is information about self-publishing, the publishing process, which books are best candidates for self-publishing, budgets, bar codes, ISBN numbers, book design and illustrations, reviews, and promotion; marketing to libraries, niche markets, and bookstores; and Internet marketing and wholesale distribution. Instructor has almost 40 years writing and publishing experience, so bring along anything about which you have questions or want input. PowerPoint presentation and detailed outline. Researching and Writing Your Family History or Memoirs. Covers research methods for obtaining genealogical and anecdotal data, including interviews; personal letters, diaries, photos, etc.; Internet searches, Ellis Island records, SS Death Index, genealogical archives, title searches, ethnicity-specific organizations, and government departments of vital statistics. Also variations in research data and getting to the truth behind family stories; handling delicate information, speculative data, and "holes" in stories. Fact-checking and ethics. Use of formats and viewpoints in your history, and writing from outline through finished book. Collecting, identifying, dating, and managing photos and other images. Kinship terms, charts, and trees. Instructor has more than 30 years genealogical experience and has written her own memoirs as well as two extensive family histories, so bring along anything about which you have questions or want input. PowerPoint presentation and detailed outline. Introduction to Web Site Development for Small Business. (Taught in two parts at some colleges; Part 1 is a prerequisite to Part 2.) A thorough non-geek overview for anyone who wants to start a Web site, has problems with an existing one, or wants to communicate with a Web designer. Explains computer and Internet basics, domain names, domain E-mail; Web software; search engines; HTML/XHTML, CSS, and javascript; coding and meta tags; forms; and shopping carts. Writing basics include planning; pages to include; keywords and keyphrases; titles and headings; understanding relevant content; search engine optimization; writing styles; establishing credibility; and copyright. Design basics include researching Web sites; design principles; neuromarketing/eye-tracking; psychology of color; navigation structures; templates; fonts; images and videos; Web no-no's. Marketing and promoting basics include robots.txt files; Google sitemaps; RSS feeds; pay-per-click ads, social networking; linking; conversion rates; press releases; online yellow pages. Site monitoring and maintenance basics include regular updating/refreshing; creating forms and harvesting data; use of Google Analytics and Webalizer Reports; and adding more content. Instructor is the author of "The Small Business Webmaster" and many articles about computers and Web sites/ She has 40 years of computer experience, 20 of which include creating and managing Web sites. PowerPoint presentation and detailed outline. Using Facial Features to Identify People in Old Photographs. Trying to identify people in your family album? Think that old photo you bought might be of someone famous? Is that face in a surveillance photo a known criminal? This class covers how to analyze faces and compare them to other known faces in photos to make a match — or not. Instructor has a knowledge of photography, old photographic processes and practices, and cranial, facial, and ear anatomy. She has been a practicing facial features analyst since 1980 and has worked with genealogists, photo collectors, attorneys, private investigators, museums, and family historians to identify people in photos, so bring along anything about which you have questions. PowerPoint presentation and detailed outline. |
STUDENTS SAY ...
Now I know why my website wasn't working. This class was one of the best investments I've ever made in my business. I feel so much more confident about making my living as an artist. Before it seemed like a dream and now I know I can really do it. I had no idea how little I knew about doing a Web site until I took Joelle's class. I am so inspired to sell my art now that I know how to do it. Our genealogy was a mess and now we know how to fix it by becoming family history detectives! Learning about the publishing industry was a great help to me. Now I understand what publishers are looking for and how to give them what they want. I've always loved to write but didn't know how to get published, and this class showed me how to do it, step-by-step. Joelle was great. She answered everyone's questions and never made you feel stupid. I learned a lot about writing and publishing in this class. I not only learned about websites, but also about computers in general. This class was great. My family history will be more complete and far more accurate thanks to Joelle. I learned a lot about the publishing business and now I am in a better position to decide whether to self-publish or not. |
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Joelle Steele
Olympia, Washington
Established 1983
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